Brand USA, e leng mokhatlo oa ho bapatsa libaka tsa United States, e phatlalalitse ho khethoa ha litho tse peli tse ncha tsa boto le ho khethoa hape ha litho tse peli tse seng li ntse li le teng.
Bakhethoa ba boto e ncha ba ikopanya le sehlopha sa baetapele ba indasteri ea bohahlauli e mong le e mong ea nang le boiphihlelo bo khethiloeng makaleng a ikhethileng a indasteri ea maeto ho kenyelletsa: marobalo a lihotele; lireschorente; likhoebo tse nyane kapa mabenkele kapa mekhatlong e emelang lekala leo; kabo ea maeto; libaka tse hohelang kapa boithabiso; ofisi ea boemo ba naha ea bohahlauli; ofisi ea likopano tsa boemo ba toropo le baeti; moea oa baeti; lipalangoang tsa mobu kapa leoatleng; le molao le leano la bojaki.
Litho tse sa tsoa khethoa le tse thaopetsoeng bocha li kenyelletsa:
• Alice Norsworthy, ofisiri e ka sehloohong ea papatso, Universal Orlando Resort le motlatsi oa mopresidente oa phethahatso, botsamaisi ba machaba, Universal Parks & Resorts (thapo e ncha, e emelang lefapha la libaka tsa boithabiso kapa tsa boikhathollo).
• Thomas O'Toole, mosebetsi-'moho le eena e moholo le moprofesa oa tleliniking oa 'maraka Sekolong sa Tsamaiso sa Kellogg sa Univesithi ea Northwestern (khetho e ncha, e emelang lekala la lifofane tsa bapalami).
• Andrew Greenfield, molekane, Fragomen, Del Rey, Bernsen le Loewy, LLP (o thontswe hape, o emetse lekala la molao le maano a bofalli).
• Barbara Richardson, mookameli oa basebetsi, Washington Metropolitan Area Transit Authority (ho thonngoa hape, e emelang lefapha la lipalangoang tsa mobu kapa leoatle).
Ho khethoa ho entsoe ke Mongoli oa Khoebo oa U.S. ka lipuisano le Mongoli oa Naha le Mongoli oa Tšireletso ea Lehae joalokaha ho hlalositsoe Molaong oa Phatlalatso ea Maeto, Ntlafatso, le Mekhoa ea Sejoale-joale oa 2014. K'hotho e 'ngoe le e 'ngoe e qalile ho sebetsa ka la 1 Tšitoe 2016, bakeng sa nako ea lilemo tse tharo.
"Re lehlohonolo haholo ho ba le litho tsa boto tse sa tsoa khethoa tse nang le talenta joalo ka Alice Norsworthy le Tom O'Toole ba ikopanya le rona ha re ntse re tsoela pele ho bona Brand USA e hola ho ba mokhatlo oa pele oa papatso lefatšeng ka bophara le ho khothaletsa bohahlauli ba machabeng bo hlahisang mesebetsi le kantle ho naha. lidolara tsa Amerika," ho boletse Tom Klein, mopresidente le CEO oa Saber Corporation le molulasetulo oa boto ea Brand USA. “Re boetse re thabela hore ebe Barbara Richardson le Andrew Greenfield ba ntšetsa pele tšebeletso ea bona e nang le bokhoni bakeng sa nako e ’ngoe. Qetellong, re leboha Randy Garfield le Mark Schwab ka lilemo tse ngata tsa tšebeletso ho boto ea Brand USA. Menehelo ea bona ho Brand USA ho tloha ha e theoa e bile ea bohlokoa ebile e bohlokoa katlehong ea nako e telele ea Brand USA.
"Re labalabela ho sebetsa le Alice le Tom joalo ka litho tse ncha tsa boto ea batsamaisi ba Brand USA. Ka bobeli ke baeta-pele ba indasteri 'me ba tsoa mekhatlong e' meli ea balekane ba nang le 'me ba tsoela pele ho ba karolo ea katleho ea rona, "ho boletse Christopher L. Thompson, mopresidente le CEO oa Brand USA. "E mong le e mong o tlisa boto boemo bo ikhethang ba temohisiso ha re ntse re kena mohatong o latelang oa nts'etsopele ea rona ea ho matlafatsa moruo oa naha ka ho tsamaisa bohahlauli ba machabeng ho ea USA. Maikutlo a bona hammoho le boiphihlelo bo tsoelang pele ba Andrew le Barbara e tla ba letlotlo la bohlokoa ho boto. ”
Thompson o ile a boela a ananela menehelo ea litho tsa boto tse tsoang Mark Schwab, CEO oa Star Alliance Services GmbH; le Randy Garfield, motlatsi oa mopresidente ea tlohetseng mosebetsi/eo e kileng ea e-ba motlatsi oa mopresidente, thekiso ea lefatše ka bophara le mesebetsi ea maeto, Disney Destinations, le mopresidente oa Walt Disney Travel Company. "Randy le Mark ba fane ka boetapele le tataiso ea bohlokoa ho Brand USA ho tloha matsatsing a rona a pele e le mokhatlo oa ho bapatsa oa United States," ho boletse Thompson. “Re leboha ka ho sa feleng boitlamo ba bona le tlatsetso ea bona ho tloha lilemong tsa rona tsa bocha ho fihlela kajeno, e siileng letšoao le letle le tšoarellang mokhatlong. Joaloka litho tse thehileng tsa boto, e mong le e mong oa bona o thusitse ho aha Brand USA hore e be seo e leng sona kajeno, 'me ke ts'epa hore motheo oo ba thusitseng ho o theha o tla re thusa hantle kholong ea rona ea kamoso. ”
Litho tsa boto tse sa tsoa khethoa le tse thonngoe bocha li tla ikopanya le litho tsa boto ea hajoale kopanong e latelang ea batsamaisi ka la 9 Tšitoe 2016, ho tloha ka 11:00 AM EST ho isa 12:15 PM EST.
Selemo se seng le se seng, Brand USA e sebelisa marang-rang le mananeo a 'maloa ho eketsa maeto a baeti ba eang United States le ho khanna lidolara tsa bohahlauli ho ea lichabeng tsohle tsa 50, Setereke sa Columbia, le libaka tse hlano, hammoho le ho khothaletsa. bohahlauli ho ea, ho feta, le ka nqane ho liheke. Ho fihlela sena, Brand USA e sebelisa motsoako oa papatso ea mabitso, likamano tsa sechaba, litaba tsa khoebo ea maeto, le mananeo a kopanelo a papatso a fanang ka menyetla ea hore balekane ba mefuta eohle le boholo ba nke karolo.
Ho ea ka phuputso e entsoeng ke Oxford Economics, lilemong tse tharo tse fetileng, boiteko ba ho bapatsa ba Brand USA bo hlahisitse baeti ba tsoang linaheng tse ling ba fetang limilione tse 3 ho ea United States, ba ruisa moruo oa US molemo ka hoo e ka bang $ 21 bilione ka phello ea moruo, e tšehelitseng, ka karolelano, 50,000 mesebetsi e eketsang ka selemo.
E le palo ea pele ea litšebeletso tse romelloang United States, bohahlauli ho ea United States hajoale bo tšehetsa mesebetsi ea Amerika e limilione tse 1.8 (ka ho toba le ka tsela e sa tobang) 'me e tsoela molemo hoo e batlang e le lekala le leng le le leng la moruo oa U.S.
