Brand USA, e leng mokhatlo oa ho bapatsa libaka tsa United States, e phatlalalitse ho khethoa ha litho tse peli tse ncha tsa boto le ho khethoa hape ha litho tse peli tse seng li ntse li le teng.
Bakhethoa ba boto e ncha ba ikopanya le sehlopha sa baetapele ba indasteri ea bohahlauli e mong le e mong ea nang le boiphihlelo bo khethiloeng makaleng a ikhethileng a indasteri ea maeto ho kenyelletsa: marobalo a lihotele; lireschorente; likhoebo tse nyane kapa mabenkele kapa mekhatlong e emelang lekala leo; kabo ea maeto; libaka tse hohelang kapa boithabiso; ofisi ea boemo ba naha ea bohahlauli; ofisi ea likopano tsa boemo ba toropo le baeti; moea oa baeti; lipalangoang tsa mobu kapa leoatleng; le molao le leano la bojaki.
Litho tse sa tsoa khethoa le tse thaopetsoeng bocha li kenyelletsa:
• Alice Norsworthy, chief marketing officer, Universal Orlando Resort and executive vice president, international brand management, Universal Parks & Resorts (new appointment, representing the attractions or recreations sector).
• Thomas O’Toole, senior fellow and clinical professor of marketing at the Kellogg School of Management of Northwestern University (new appointment, representing the passenger air sector).
• Andrew Greenfield, partner, Fragomen, Del Rey, Bernsen and Loewy, LLP (re-appointment, representing the immigration law and policy sector).
• Barbara Richardson, chief of staff, Washington Metropolitan Area Transit Authority (re-appointment, representing the land or sea transportation sector).
Ho khethoa ho entsoe ke Mongoli oa Khoebo oa U.S. ka lipuisano le Mongoli oa Naha le Mongoli oa Tšireletso ea Lehae joalokaha ho hlalositsoe Molaong oa Phatlalatso ea Maeto, Ntlafatso, le Mekhoa ea Sejoale-joale oa 2014. K'hotho e 'ngoe le e 'ngoe e qalile ho sebetsa ka la 1 Tšitoe 2016, bakeng sa nako ea lilemo tse tharo.
“We are very fortunate to have talented newly appointed board members like Alice Norsworthy and Tom O’Toole joining us as we continue to see Brand USA grow into the premier destination marketing organization in the world and stimulate greater international tourism resulting in both jobs and export dollars for America,” said Tom Klein, president and CEO of Sabre Corporation and Brand USA board chair. “We are also pleased to have Barbara Richardson and Andrew Greenfield continue their capable service for another term. Finally, we thank Randy Garfield and Mark Schwab for their many years of service on the board of Brand USA. Their contributions to Brand USA since its founding have been significant and were critical to Brand USA’s long-term success.”
"Re labalabela ho sebetsa le Alice le Tom joalo ka litho tse ncha tsa boto ea batsamaisi ba Brand USA. Ka bobeli ke baeta-pele ba indasteri 'me ba tsoa mekhatlong e' meli ea balekane ba nang le 'me ba tsoela pele ho ba karolo ea katleho ea rona, "ho boletse Christopher L. Thompson, mopresidente le CEO oa Brand USA. "E mong le e mong o tlisa boto boemo bo ikhethang ba temohisiso ha re ntse re kena mohatong o latelang oa nts'etsopele ea rona ea ho matlafatsa moruo oa naha ka ho tsamaisa bohahlauli ba machabeng ho ea USA. Maikutlo a bona hammoho le boiphihlelo bo tsoelang pele ba Andrew le Barbara e tla ba letlotlo la bohlokoa ho boto. ”
Thompson o ile a boela a ananela menehelo ea litho tsa boto tse tsoang Mark Schwab, CEO oa Star Alliance Services GmbH; le Randy Garfield, motlatsi oa mopresidente ea tlohetseng mosebetsi/eo e kileng ea e-ba motlatsi oa mopresidente, thekiso ea lefatše ka bophara le mesebetsi ea maeto, Disney Destinations, le mopresidente oa Walt Disney Travel Company. "Randy le Mark ba fane ka boetapele le tataiso ea bohlokoa ho Brand USA ho tloha matsatsing a rona a pele e le mokhatlo oa ho bapatsa oa United States," ho boletse Thompson. “Re leboha ka ho sa feleng boitlamo ba bona le tlatsetso ea bona ho tloha lilemong tsa rona tsa bocha ho fihlela kajeno, e siileng letšoao le letle le tšoarellang mokhatlong. Joaloka litho tse thehileng tsa boto, e mong le e mong oa bona o thusitse ho aha Brand USA hore e be seo e leng sona kajeno, 'me ke ts'epa hore motheo oo ba thusitseng ho o theha o tla re thusa hantle kholong ea rona ea kamoso. ”
Litho tsa boto tse sa tsoa khethoa le tse thonngoe bocha li tla ikopanya le litho tsa boto ea hajoale kopanong e latelang ea batsamaisi ka la 9 Tšitoe 2016, ho tloha ka 11:00 AM EST ho isa 12:15 PM EST.
Selemo se seng le se seng, Brand USA e sebelisa marang-rang le mananeo a 'maloa ho eketsa maeto a baeti ba eang United States le ho khanna lidolara tsa bohahlauli ho ea lichabeng tsohle tsa 50, Setereke sa Columbia, le libaka tse hlano, hammoho le ho khothaletsa. bohahlauli ho ea, ho feta, le ka nqane ho liheke. Ho fihlela sena, Brand USA e sebelisa motsoako oa papatso ea mabitso, likamano tsa sechaba, litaba tsa khoebo ea maeto, le mananeo a kopanelo a papatso a fanang ka menyetla ea hore balekane ba mefuta eohle le boholo ba nke karolo.
Ho ea ka phuputso e entsoeng ke Oxford Economics, lilemong tse tharo tse fetileng, boiteko ba ho bapatsa ba Brand USA bo hlahisitse baeti ba tsoang linaheng tse ling ba fetang limilione tse 3 ho ea United States, ba ruisa moruo oa US molemo ka hoo e ka bang $ 21 bilione ka phello ea moruo, e tšehelitseng, ka karolelano, 50,000 mesebetsi e eketsang ka selemo.
E le palo ea pele ea litšebeletso tse romelloang United States, bohahlauli ho ea United States hajoale bo tšehetsa mesebetsi ea Amerika e limilione tse 1.8 (ka ho toba le ka tsela e sa tobang) 'me e tsoela molemo hoo e batlang e le lekala le leng le le leng la moruo oa U.S.
