A shot of creativity goes a long way to remaining competitive and addressing future trends. This is the view of Susan Robertson whose mission is to ‘sharpen strategic creativity to produce real results.’
Thutong ea hae ea Kamore ea ho Bapala ho IMEX America, "Na u rarolla bothata bo fosahetseng?" o bonts'itse batho ba tlileng kopanong mokhoa oa ho sebetsana le phephetso ka leihlo le lecha e le hore ba tle le mehopolo e mecha le ho iqapela. Susan, ea rutang thuto ea boqapi Univesithing ea Harvard, oa hlalosa, “Einstein o itse 'Haeba nka ba le hora ea ho rarolla bothata, nka qeta metsotso e 55 ke nahana ka bothata mme metsotso e mehlano ke nahana ka tharollo.'”
Susan’s was one of many innovative sessions in the Play Room, the creative hotbed of the show, enabling planners to get hands on with tools, techniques and resources to develop new ideas and make meetings more interactive. It includes a dedicated innovation corner for out of the box thinking and an engagement corner for tricks on how to create a deeper and richer audience experience. There’s even the chance to set a Guinness World Record by tackling the “Beer Coaster challenge!”
Creativity and future thinking go hand in hand, as fresh thinking ensures planners can address forthcoming trends and incorporate them into their business. The German Convention Bureau gave an insight into the future of meetings in Research and innovation: See the future of meetings today. Attendees discovered trends in knowledge sharing, tech and meeting design from the Future Meeting Space – a project by the German Convention Bureau (GCB), European Association of Event Centres (EVVC) and The Fraunhofer Institute for Industrial Engineering IAO. The GCB team, including Claudia the avatar, ran through future meeting scenarios and examples of how these have already been put into practice in Nuremburg, Leipzig and Munich.
Ho tloha maemong a kopano ea nako e tlang ho isa ho ba tlang kopanong nakong e tlang. Shawna Suckow, mothehi oa SPIN: Senior Planners Industry Network, o fane ka seboka ho Barekisi: mokhoa oa ho hokahana hantle le meralo ea kajeno. Shawna o hlalositse mokhoa oa ho "phunyeletsa bohlasoa" le ho aha likamano ka bopaki ba bareki le lifahleho li shebane sefahleho sefahleho hammoho le malebela a matle bakeng sa puisano ka media oa sechaba.
Puisano le ho matlafatsa likamano e bile motheo oa sebui sa sehlooho sa MPI Tami Evans. O khothalelitse ba tlileng kopanong ho amohela "dork ea bona e kahare" e le mokhoa oa ho hokahana le batho le ho eketsa boitlamo le tlhahiso. Tami ea ipolelang hore "o na le ts'epo e sa feleng," Tami o ile a eletsa baemeli ho "beha phetheho" molemong oa ho amohela botho le tjantjello puong ea hae e matla ea Half e tletse: ho kenya ts'epo le tsebo e 'ngoe e thata. Khalase ea hae ea halofo e felletseng e khothalelitse ba rerang ho thaba le ho phela hantle 'meleng bophelong ba bona ba boiphihlelo le ba botho.
O tlohetse baemeli ba ikutloa ba le matlafetse pele ho letsatsi la ho qetela la lenaneo ha Joanne Dennison oa The Ordinary Success Project, ea neng a le teng puong ea sehlooho a hlalosa:
“Tami o e sisintse! O bontšitse batho mokhoa oa ho fetisetsa melaetsa ea hae e metle mosebetsing oa bona mokatong oa lipontšo. Ka sebele e ne e le sebui se khothatsang - se loketseng letsatsi la rona la ho qetela mona ho IMEX. ”
IMEX America hajoale e ntse e etsahala Sands Expo le Setsi sa Kopano ho The Venetian® | Palazzo® Las Vegas ho tloha ka la 18-20 Mphalane, 2016, e etelletsoe pele ke Mantaha oa Smart, Mphalane 17.
eTN ke molekane oa litaba oa IMEX.
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