Takatso ea ho tsamaea le mathata a tebileng a polokeho - Likopano tsa botho khahlano le lefatše la dijithale - ITB Berlin e totobatsa boemo ba eona e le Lethathamo la Lefatše la Leading Travel Trade Show ® - Rekota linomoro Kopanong ea ITB Berlin le keketseho ea bareki ba machabeng - Litokisetso li ntse li tsoela pele bakeng sa ITB China Shanghai
E le 'maraka oa lefats'e le moqapi oa mekhoa ea indasteri ea maeto ea lefats'e ITB Berlin e boetse e hatisa ka mokhoa o tsotehang boemo ba eona e le Letšoao la Lefatše le ka Sehloohong la Khoebo ea Maeto ®. Lipalo tsa baeti ba khoebo ea machaba li eketsehile haholo 'me ho baemeli ba 28,000 (keketseho ea 7.7 lekholong) ho kenya letsoho Kopanong ea 14 ea ITB Berlin e fihlile tlaleho e ncha. Leha ho le joalo, ho 109,000 palo ea baeti ba khoebo ka kakaretso e ne e theohile selemong se fetileng ka lebaka la ts'ebetso boema-fofane ba Berlin.
Kaha joale pontšo ea matsatsi a mahlano ea lihlahisoa tsa indasteri e felile qeto eo motho a ka e fihlelang ke ena: liboka tsa sefahleho pakeng tsa balekane ba khoebo ba tsoang lefats'eng lohle li fetohile tsa bohlokoa haholo, haholo-holo nakong ea ho hloka botsitso le mathata a lipolotiki. . E 'ngoe ea litloaelo tse ntseng li tsoela pele indastering ea maeto e ne e bonahala ho e 'ngoe le e' ngoe ea liholo tse 26 tsa lipontšo: phetoho ea dijithale e nkile khoebo ea ho rekisa bohahlauli ka lebelo le makatsang. Malebela a matle a moruo oa Europe, haholo-holo Jeremane, joalo ka e 'ngoe ea limmaraka tse kholo ka ho fetisisa tsa bohahlauli ba machabeng, le ona a matlafalitse lekala lena. Litebello tse phahameng tsa indasteri ea maeto bakeng sa 2017 li thusitsoe haholo ke maikutlo a matle har'a bareki, athe tlhokeho ea mesebetsi e theohetse ho lipalo tse tlase tsa nalane. Taba e 'ngoe e neng e tšoenya batšoantšisi le baeti hohle ke ho ameha ho ntseng ho eketseha ha bareki ka polokeho ea bona.
Dr. Christian Göke, CEO of Messe Berlin GmbH: “Even in these uncertain times people refuse to be put off from travelling. They are prepared to adapt to the new situation and bring their personal holiday needs into line with the changes taking place in society. They now carefully think their holiday plans over and afford a great deal of consideration to their personal safety.“
Ho ea ka Dr. Christian Göke, selemong sena bobeli ba lipontšo le baeti ba ITB Berlin ba tla khutlela hae ka molaetsa o matla joalokaha o hlakile: “Bomorabe, tšireletso, bochaba le lithibelo pakeng tsa lichaba ha li tsamaisane le indasteri e atlehileng ea bohahlauli. . Indasteri ea maeto ke e 'ngoe ea makala a maholohali a moruo oa lefats'e hape ke e' ngoe ea bahiri ba eona ba bohlokoa ka ho fetisisa. E khothalletsa kutloisiso ea machaba ka litsela tse ngata 'me e kenya letsoho kholisong ea nako e telele ea moruo. Linaheng tse ngata bohahlauli ke ba bohlokoa bophelong ba batho ’me qetellong bo tiisa botsitso ba moruo.”
Ho tloha ka la 8 ho isa la 12 Hlakubele 2017, matsatsing a mahlano a pontšo, lik'hamphani tse fetang 10,000 tse bonts'ang ho tsoa linaheng le libaka tsa 184 li bonts'itse lihlahisoa le lits'ebeletso tsa tsona litemeng tse 1,092 ho baeti. Indasteri ea bohahlauli ea lefats'e e bonts'itse lihlahisoa tsa eona tsa morao-rao le mekhoa sebakeng se akaretsang 160,000 square metres. Khatisong ea bo-51 ea ITB Berlin palo ea bareki ba boemong ba ho etsa liqeto e ne e tsoteha. Likarolo tse peli ho tse tharo tsa baeti ba khoebo ba boletse hore ba fuoe tumello ea ho reka lihlahisoa tsa maeto. Liperesente tse 80 tsa litho tsa Buyers Circle li ile tsa khona ho etsa liqeto tse tobileng mme tsa ba le li-euro tse fetang halofo ea milione ho tsona. Ba fetang karolo ea boraro ea bareki ba neng ba le teng ba ile ba khona ho sebelisa li-euro tse fetang limilione tse leshome.
Sehlohlolo se ne se le Botswana e le Naha ea Bomphato ba Semmuso ea ITB Berlin. Bosiung ba ITB Berlin Botswana e ile ea tšoara mokete o makatsang oa pulo, ea holisa takatso ea indasteri ea bohahlauli ho feta. Ka merero ea eona e tsitsitseng ea bohahlauli, safaris le paballo ea liphoofolo tse hlaha, limela tsa eona tse khahlang le liphoofolo le lefa la eona le ruileng la setso, naha ena e khahlang e koaletsoeng ka har'a naha e ka boroa-bophirima ho Afrika e ipehile 'marakeng joalo ka e' ngoe ea libaka tsa phomolo tse khahlang ka ho fetisisa k'honthinenteng ea Afrika. E le sebaka se setala bohareng ba Europe Slovenia, Convention & Culture Partner ea pontšo, e hlahisitse likhopolo tse tsitsitseng tsa bohahlauli le mefuta e mengata ea libaka tse khahlang tsa setso ITB Berlin.
Phetoho ea dijithale ea indasteri eohle e tsoela pele ho hatela pele ka potlako. Ka lebaka la tlhokahalo e phahameng, Lefatše la eTravel le ne le e-na le holo e eketsehileng. Ho phaella ho Hall 6.1 baeti ba fumane batho ba bangata ba sa tsoa fihla Holong ea 7.1c. Lefatše la eTravel le ile la hohela batšoantšisi le ho feta ba machabeng, haholoholo ba qalang ho tsoa lefats'eng ka bophara. Ho ba teng ho ntseng ho eketseha ha bafani ba sistimi ea litefo ho boetse ho totobalitse bohlokoa bo ntseng bo hola ba theknoloji ea maeto. E emetse 'maraka o mocha o ntseng o hōla ka potlako, Bohahlauli ba Bongaka bo ile ba keteka qalo ea eona. Har'a lichaba tse ling tse bontšang, Turkey, Dubai, United Arab Emirates, Poland le Belarus li fane ka pontšo e tsepamisitsoeng ea tlhahisoleseding le lihlahisoa tsa morao-rao tsa bohahlauli ba bongaka ho Medical Pavilion.
E fana ka liboka tse 200 le libui tse 400 nakong ea matsatsi a mane, ITB Berlin Convention e totobalitse karolo ea eona e le ketsahalo e ka sehloohong lefatšeng ea mofuta oa eona. Lihlooho tsa morao-rao ho tloha ho mathata a tikoloho le likoluoa ho isa ho bohlale ba maiketsetso li ile tsa khahla baeti. Baeti ba 28,000 (2016: 26,000) ba bile teng khatisong ea bo-14 ea Kopano ea ITB Berlin e neng e tšoaretsoe liholong tse robeli Lebaleng la Lipontšo la Berlin.
Pontšo e khōlō ka ho fetisisa lefatšeng ea indasteri ea bohahlauli e ne e rekisitsoe likhoeli tse ngata esale pele ’me e ruile molemo mohahong o mocha oa holo. David Ruetz, Hlooho ea ITB Berlin: “Ho hlophisoa bocha ha liholo ho ile ha amoheloa hantle haholo ke babohi le baeti. Ha ho bapisoa le selemong se fetileng, re khonne ho fa balekane ba rona sebaka se ka bang 2,000 square metres. " Ka lebaka la keketseho e matla ea morao tjena ea tlhokahalo e tsoang linaheng tsa Maarabo, moralo oa liholo tse ngata tsa lipontšo o fetotsoe.
Ho ea ka lipalo-palo tsa pele, mafelong a beke barupeluoa ba ka bang 60,000 ba ile ba tla ho tla tseba ka mekhoa ea morao-rao ka mabaka a pontšo. Joalo ka lilemong tse fetileng, ho ne ho khonahala ho tsamaisa maeto ka kotloloho ho ITB Berlin.
Le ha ITB Berlin 2017 e ntse e tsoela pele litokisetso li ne li ntse li bokellana bakeng sa ketsahalo e latelang ea marang-rang ea indasteri ea maeto ea machaba: ITB China, e lokelang ho hlahisoa Shanghai, e tla haha le ho matlafatsa boemo ba 'maraka ba ITB Asia. Ho tloha ka la 10 ho isa la 12 Motšeanong tse ling tsa lik'hamphani tse etelletseng pele tsa maeto tsa China li tla emeloa Setsing sa Lipontšo sa Lefatše sa Shanghai le Setsi sa Likopano moo sebaka sa lipontšo se seng se ngolisitsoe. Khaolo e ncha le e atlehileng e se e ngotsoe ke Messe Berlin karolong e 'ngoe ea Asia. E tsebisitsoe lilemong tse leshome tse fetileng, ITB Asia, e etsahalang selemo le selemo Singapore, e itlhomme e le eona e etellang pele ketsahalo ea B2B bakeng sa 'maraka oa maeto oa Asia. Ka batšoantšisi ba ka tlase ho 800 ba tsoang linaheng tse fetang 70 le bankakarolo ba ka bang 9,650 ba tsoang linaheng tse 110, pontšo ena ea khoebo le kopano li supa tsela e tlang pele bakeng sa indasteri ea bohahlauli ea Asia.
Tshekedi Khama, letona la bohahlaudi la Botswana, Naha e Kopanetsweng Semmuso ya ITB Berlin 2017:
“Ho rona re le Botswana re motlotlo haholo hore ebe re khonne ho sebelisana le ITB Berlin. Ke ntho e makatsang hore na likamano tsena lipakeng tsa Botswana le ITB Berlin li qalile joang. Re fihlile moo re leng teng joang, ‘me ho hlakile exposure eo Botswana e ileng ea e fumana. Ho hlakile hore re tlile mona ka sepheo se seng le se seng sa ho fumana ho hongata ho eona bakeng sa naha ea rona ka hohle kamoo ho ka khonehang le ho arolelana le linaha tse ling le ho nka karolo le ITB Berlin. E ne e le monyetla o babatsehang mme ITB Berlin e ne e feta kamoo ke neng ke nahanne kateng. Ke nahana hore seo se ile sa boela sa bontšoa ke tlhahiso ea Labobeli bosiu le kamoo sehlopha sa rona se entseng kateng, se ile sa ikutloa se fumane mofuthu oa Jeremane, Berlin haholo-holo oa ITB Berlin. Eo e ne e le ts'ebetso e monate haholo, u entse hore re be motlotlo 'me re thabetse ho sebelisana le ITB Berlin. Re ka tsoela pele ho bolela hore re thabile ebile re motlotlo hore ebe re bile balekane ba ITB Berlin bakeng sa 2017. Ena ke qalo feela.
Dr. Michael Frenzel, Mopresidente oa Mokhatlo oa Federale oa Indasteri ea Bohahlauli ea Jeremane (BTW):
“Selemong sena ITB Berlin e ne e boetse e le sethala se seholo sa indasteri ea bohahlauli sa ho etsa khoebo, ho fumana khothatso le ho fapanyetsana tsebo, hammoho le lipuisano tse haufi le ho tsebana hamolemonyana. Lefatše le ile la kopana Berlin, 'me mona ITB Berlin ho ne ho se na meeli kapa marako. Ho bile le ho tsoakana ha tlhaho ha lichaba le litso tse fapaneng, 'me ke eona molaetsa oo re lokelang ho o isa hae le ho o fetisetsa lefatšeng. Mabota a tlameha ho heletsoa, eseng a macha, likelellong tsa batho le fatše. Maeto le bohahlauli li khothalletsa kutloisiso ea machaba, 'me e le hore re ka etsa joalo bareki ba rona ba tlameha ho tsoela pele ho khona ho tsamaea ka bolokolohi. Ka tlhaho mebuso e tlameha ho sireletsa baahi ba eona. Leha ho le joalo, tšireletseho e felletseng ha e eo, ke ka lebaka leo motho a tlamehang ho batla ho theha le ho boloka teka-tekano lipakeng tsa tšireletseho le tokoloho.”
Norbert Fiebig, Mopresidente oa Jeremane Travel Association (DRV):
"Litebello tsa 2017 li ntle haholo. Takatso ea ho tsamaea har'a Majeremane e ntse e sa khaotse. Batho ba bangata ba se ba entse qeto ea hore na ba ea hokae 'me ba ipehetse matsatsi a bona a phomolo a lehlabula. Ba bang ba tšoarehile ka ho rera matsatsi a bona a phomolo bakeng sa nako e molemohali ea selemo. ITB Berlin ha se 'maraka o tsebahalang feela oa libaka tsa maeto. Hape ke sesupo sa mekhoa ea ho boloka sebaka se tlang sa maeto. Selemong sena ITB Berlin e bonts'itse takatso ea naha ea Jeremane ea ho etela le maikutlo a matle ka kakaretso har'a bareki. Joalo ka Mokhatlo oa Maeto oa Jeremane tlhokomelo ea rona ho ITB Berlin e ne e tsepamisitse maikutlo haholo ho digitalisation, mokhoa oa mega, hobane ena ke e 'ngoe ea liqholotso tse kholo ka ho fetisisa mehleng ea rona. Re tlameha ho fumana mekhoa e mecha ea ho ba le tšusumetso e kholo tseleng eo mokhoa ona o nkang ka eona".
Boemo bo phahameng ba tlhokomelo ea boralitaba le thahasello ea lipolotiki
Baqolotsi ba litaba ba amohetsoeng ba fetang 5,000 ba tsoang linaheng tse 76 le li-blogger tse ka bang 450 tse tsoang linaheng tse 34 li tlalehile ka ITB Berlin. Bo-ralipolotiki le baemeli ba tsoang Jeremane le linaheng tse ling ba ne ba le teng pontšong eo. Ntle le baemeli ba 110, matona a 72, bangoli ba mmuso ba 11 le manqosa a 45 ho tsoa lefats'eng ka bophara ba ile ba etela ITB Berlin.
ITB Berlin e latelang e tla etsahala ho tloha ka Laboraro, la 7 ho isa la 11 Hlakubele 2018.
Mabapi le ITB Berlin le Kopano ea ITB Berlin
ITB Berlin 2017 will take place from Wednesday to Sunday, 8 to 12 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 8 to Saturday, 11 March 2017. Admission to the ITB Berlin Convention is free for trade visitors.
More details are available at www.itb-convention.com. Slovenia is the Convention & Culture Partner of ITB Berlin 2017. ITB Berlin is the World’s Leading Travel Trade Show. In 2016 a total of 10,000 companies and organisations from 187 countries exhibited their products and services to around 180,000 visitors, who included 120,000 trade visitors.
