Brand USA, mokhatlo oa ho bapatsa bakeng sa United States, ka ts'ebelisano le United Airlines, e amohetse leeto la bona la pele la ho tseba China (MegaFam).
MegaFam e kenyelelitse bahahlauli ba 50 ba hlahelletseng ba tsoang libakeng ho pholletsa le China, ho kenyeletsoa Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Xian, Hangzhou, Nanjing, Wenzhou le Chongqing.
“We’ve been working with our partners for some time to host a familiarization tour of qualified tour operators from China as part of the U.S.–China Tourism Year strategy,” said Thomas Garzilli, chief marketing officer for Brand USA. “The MegaFam provided top travel industry professionals, from locations throughout China, the opportunity to experience the United States to, through, and beyond gateway cities.”
China MegaFam ea pele ea Brand USA e file baetsi ba bohahlauli maeto a ho etela litoropo tsa bohlokoa tsa US joalo ka New York City, Chicago, le Los Angeles, hammoho le liphihlelo tsa libaka tsa libaka tse fihlellehang habonolo ke litoropo tse joalo ka Stony Brook, NY; Mystic, Conn.; Estes Park, Colo.; Rapid City, SD le tse ling tse ngata. China MegaFam e fihlile sehlohlolong ka ketsahalo ea ho qetela e hlophisitsoeng ke Visit California Lebaleng la Levi's ho Santa Clara, Calif.
Ke leboha liboto tsa bohahlauli tsa balekane le mekhatlo ea papatso ea libaka tse kang NYC & Company, Ofisi ea Bohahlauli ea Connecticut, Discover Long Island, Etela Denver, Etela Houston, Travel Texas, Destination DC, Etela Baltimore, Etela Philly, Discover Lancaster, Khetha Chicago, Ofisi ea Illinois Bohahlauli, Travel South Dakota, Discover Los Angeles, Las Vegas Convention and Visitors Authority, le Visit California, baetsi ba bohahlauli ba fumane boemeli bo phethahetseng ba seo United States e fanang ka sona. "Ho tloha pherekanong ea litoropo tsa rona tse kholo ho ea moetlong oa libaka tse khahlang tse ikhethang litoropong tsa rona tse nyane ho isa ho bongata ba liketsahalo tse re letetseng kantle le lirapeng tsa boikhathollo tsa naha, baeti ba lula ba susumetsoa ke liphihlelo tse fapaneng tsa United States," ho boletse Garzilli. .
"Re thabetse ho sebelisana 'moho le Brand USA ho ntšetsa pele lebelo la Selemo sa Bohahlauli sa US-China ho MegaFam ena ho khothaletsa United States ho bahahlauli ba Machaena," ho boletse Walter Dias, molaoli ea ka sehloohong oa United, Greater China & Korea Sales.
United Airlines e sebetsa ka lifofane tse ngata tse sa emeng tsa US-China, le ho ea metseng e mengata ea Chaena, ho feta sefofane sefe kapa sefe, hammoho le litšebeletso tse ngata tsa trans-Pacific tse tsoang Chaena ho feta sefofane sefe kapa sefe sa US se nang le litsela tse 17 le lifofane tse fetang 100 ho ea United States ho tloha naheng e kholo. China, Hong Kong le Taiwan.
United began nonstop service to China in 1986 and in 2016 launched the first ever non-stop service from Xi’an to the United States and first Hangzhou-San Francisco nonstop flight. Currently, United serves Beijing with nonstop flights to airports in Chicago, New York/Newark, San Francisco and Washington-Dulles. Service from Shanghai includes nonstop flights from Chicago, Guam, Los Angeles, New York/Newark and San Francisco. Service from Chengdu, Hangzhou and Xi’an includes nonstop flights from San Francisco. Service from Hong Kong includes nonstop flights from Chicago, Guam, Ho Chi Minh City, New York/Newark, San Francisco and Singapore.
Ka December, United e tla hlahisa sehlopha se secha sa khoebo sa United Polaris mabapi le lifofane tse nkang nako e telele tsa maeto a mahareng, ho kenyeletsoa le litsela tsohle tsa China le naha ea Amerika, tse kenyelletsang libethe tsa tloaelo tsa Saks Fifth Avenue le boiphihlelo bo bocha ba lijo le lino tsa sefofaneng. joalo ka lisebelisoa tsa boiketlo.
“Brand USA’s MegaFam program, a first for the U.S. travel industry, is one of the most effective ways to promote international tourism to the United States,” said Garzilli. “It is a highly successful program that has run repeatedly from Australia, Germany, New Zealand, and the United Kingdom.” Since the program began in 2013, Brand USA has hosted more than 700 international travel agents and tour operators. MegaFam itineraries have included destinations in all 50 U.S. states and the District of Columbia.
Mopresidente Obama le Mopresidente oa Chaena Xi Jinping ba khethile Selemo sa Bohahlauli sa US - China ka Loetse 2015 ka kananelo ea tšebelisano e haufi-ufi le nts'etsopele e tsitsitseng ea bohahlauli ba US - China. Selemo sa Bohahlauli se tsepamisitse maikutlo molemong oa ntlafatso ea maeto le boiphihlelo ba bohahlauli, kutloisiso ea setso, le kananelo ea lisebelisoa tsa tlhaho ka har'a liindasteri tsa maeto tsa linaha ka bobeli le har'a baeti ba US le China. Ka Hlakola, Brand USA e sebelitse le Tsamaiso ea Naha ea Bohahlauli ea China le Lefapha la Khoebo la United States ho thakhola Selemo sa Bohahlauli ka ho tšoara mokete oa boithabiso Beijing o neng o kenyelletsa lenaneo la boemo bo holimo la mmuso le indasteri le khau ea ho pheha le boithabiso ho tsoa United States. . Ketsahalo ena e ile ea tšoaroa nakong ea thōmo ea pele ea thekiso ea Brand USA ho ea Chaena, e leng toropo e meraro, e ileng ea lumella mekhatlo e 40 ea balekane ho kopana le ho bapatsa libaka tseo e eang ho tsona ho baemeli ba hlahelletseng ba maeto a China le basebetsi ba bohahlauli.
Brand USA esale e le mokhatlo o hlophisitsoeng oa indasteri ea maeto le bohahlauli ea Amerika tlasa Selemo sa Bohahlauli, e sutumelletsa lisebelisoa le tlhaiso-leseling ho indasteri ea maeto le bohahlauli ea Amerika ho kenya letsoho le ho phahamisa sethala sa Selemo sa Bohahlauli. Mohlala, pokello ea lithulusi ea inthaneteng e qalileng pejana selemong sena e na le lisebelisoa tse kang bohlale bo tebileng ba bareki le mebaraka, logo ea Selemo sa Bohahlauli, almanaka e kholo, livideo tse tsoang ho Mopresidente Obama le Mongoli Pritzker, menyetla ea ho bapatsa ea kopanelo ea Brand USA le tse ling. Brand USA le eona haufinyane e phatlalalitse lenaneo la koetliso la "China ho itokisetsa" le fumanehang ho balekane bohle le hore Brand USA e alima likopano tsa bohahlauli tsa libaka ho potoloha United States selemong se tlang.
Brand USA e sebetsa haholo Chaena ka ho bapatsa bareki, ho fana ka phihlello e matla ea maeto, le liforomo tse kopanetsoeng tsa mebaraka. Papatso ea bareki e ikamahanya le 'maraka oa China ka botlalo' me e na le boteng bo matla ba dijithale le sechabeng ho pholletsa le liteishene tsa China tse thehiloeng le tse ntseng li hlaha. Ho fihlella khoebo ea maeto le mecha ea litaba ea maeto le ho sebelisana 'moho le boemeli ba boemeli ba US le bo-consulates, Brand USA e thehile liofisi tsa boemeli Beijing, Chengdu, Guangzhou le Shanghai. Mananeo a mangata a tšebelisano 'moho ao Brand USA e fanang ka ona ho balekane ba eona ba Chaena a sebelisa mecha ena e khahlang ea litaba le khoebo.
Lipalangoang tsa lifofane ho tloha Chaena ho ea United States li eketsehile ha tlhoko ea maeto a tsoang Chaena ho ea USA e ntse e eketseha. Ho ea ka lipalo-palo tsa pele tse lateloang ke Ofisi ea Naha ea Maeto le Bohahlauli (NTTO), United States e amohetse baeti ba ka bang limilione tse 2.6 ba tsoang Chaena ka 2015 - ea e-ba 'maraka oa bohlano o moholo ka ho fetisisa oa machaba mabapi le ho etela United States. Ena e ne e le keketseho ea 18% ho feta 2014, selemo se boneng kholo ea selemo ea 21%.
NTTO e boetse e tlaleha hore China e ne e le mohloli o le mong o moholo ka ho fetisisa oa lichelete tsa bohahlauli ba machaba ka 2015. Chelete e fetang $30 bilione eo baeti ba Machaena ba e sebelisitseng e feta chelete eo baeti ba tsoang Canada le Mexico ba e sebelisitseng. Ka karolelano, Machaena a sebelisa $7,164 leetong le leng le le leng la US - hoo e ka bang 30% ho feta baeti ba bang ba machabeng.
China ke 'maraka oa pele oa machaba mabapi le thepa ea maeto le bohahlauli ea US - e eketsa chelete e ka bang $74 milione ka letsatsi moruong oa Amerika. Mokhoa ona o beha China joalo ka e 'ngoe ea limmaraka tse ka holang ka ho fetisisa USA.
