Bocconi University Milano analyzes trend of luxury tourism

A lot of space is being occupied by luxury tourism this year at Bit, the international tourism fair held in Milano.

Research was conducted on luxury tourism by a team in the Master’s program in Tourism Economics at Bocconi University, Milano. The exhibition explores the evolution of the concept of luxury, showing that increasingly it is less tied to material goods and closer to the experiences. The research tries to identify upcoming challenges posed by tourism industry needs, such as exclusivity and customization.

Hajoale, bohahlauli ba mabothobotho ha bo bonahale bo sotlehile ka lebaka la mathata a moruo. Lefatšeng ka bophara, ho hlahisoa li-euro tse fetang limilione tse likete tse 1,000 karolong ena ka selemo, tseo tse 183 tsa tsona li tsoa lihoteleng, 112 li tsoa lijong le linong, 'me tse peli li tsoa maetong a mabothobotho. Nakong ea 2-2011, lekala lena le ile la hola lefatšeng ka bophara ka 2015%. Bakeng sa 4.5-euro e 'ngoe le e' ngoe e sebelisoang maetong, e 'ngoe e amana le mabothobotho.

Europe le Amerika Leboea li etsa karolo ea 64% ea sebaka sa pele sa maeto a mabothobotho, empa libaka tse ncha tse nang le matla a maholo a tšebeliso ea chelete li eketsehile libakeng tse ngata tsa lefats'e. Mohlala, Asia Pacific e na le khakanyo e phahameng ka ho fetesisa ea kholo lipakeng tsa hajoale le 2025.

Ka kakaretso, karolo ea mabothobotho e entsoe ka baeti ba ikemetseng (70%) ba ikemiselitseng ho lefella leeto le ikhethileng. Ba tsamaea ka lifofane tsa pele le tsa khoebo kapa tsa poraefete, 'me ba lula haholo meahong ea maemo a holimo (75%). Mesebetsi e khahlang baeti bana haholo ke: lijo tsa mantsiboea tse monate, maeto, le ho ithuta tsebo e ncha.